Building an SEO hypothesis to validate your ideas
- Part 1 Building an SEO hypothesis to validate your ideas
- Part 2Why and how to run SEO tests
Show Notes
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00:45Breaking down large tasks into smaller, manageable activities.This approach helps in tracking progress more effectively and gives a sense of completion as smaller milestones are achieved.
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03:30The significance of internal communication when pitching big SEO projects.Emphasizes the need for clear and strategic communication within the company to secure buy-in for large-scale SEO initiatives.
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05:50Running SEO tests to validate new strategies and hypotheses.Discusses the methodologies and importance of conducting SEO tests to ensure the strategies implemented are effective and yield measurable results.
Quotes
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"It's usually a little bit more complicated than just two phrases." - Gus Pelogia
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"Breaking it down into smaller tasks feels like you're getting closer to completion." - Gus Pelogia
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"Different activities are seen as different by the engineers who pick them up." - Gus Pelogia
- Part 1 Building an SEO hypothesis to validate your ideas
- Part 2Why and how to run SEO tests
Up Next:
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Part 1Building an SEO hypothesis to validate your ideas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches for big SEO projects, providing insights that are crucial for professionals looking to advance their SEO initiatives.
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Part 2Why and how to run SEO tests
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experiments that can lead to actionable insights, helping to connect more job seekers with opportunities. Today, Gus talks about leveraging SEO testing to improve site performance and user experience.
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